Marketing localizationCorrectly translated isn't the same as convincing
A text can be accurate and still read as though it was written for someone else. I adapt your marketing for another language and market, so it's just as persuasive there.
I work between Dutch, English and Norwegian, from any one of them into either of the other two, for companies and for agencies. I was born in the Netherlands and live in Norway, so I know two of those markets from the inside.
You'll hear back within three business days.
Dominique@framvekst.noWhat convinces this reader?
It depends on the market. In the Netherlands I often see people compare prices closely, with plenty of alternatives to choose from. When Norwegians buy online, I notice that trust takes more work, even when the product is good.
What do those differences mean for getting found? I've worked that out, numbers included, in my comparison of the Netherlands and Norway.
So a price-led message in Norwegian may need to explain earlier who's behind the company and what the customer can expect. Whether that's needed depends on your product, your audience and how well known you already are.
I weigh that for every text. How does your brand sound in the other language? What does this reader need explained? And does the intent of your message survive?
How Norwegians have shopped and paid since the pandemic, with recent figures, is in my article on marketing in Norway.
Dutch, English and Norwegian
- Dutch and EnglishDutch → English and English → Dutch
- English and NorwegianEnglish → Norwegian and Norwegian → English
- Dutch and NorwegianDutch → Norwegian and Norwegian → Dutch
We agree on which market and audience the text is for. English marketing aimed at a European audience can call for different choices than a Dutch or Norwegian version of the same story.
My article on translation vs. localization covers when a translation is enough and when it isn't.
Does the text also need to get found in Google and in AI answers? See my approach to SEO and AI visibility. We agree separately on the work that takes.
Working behind the scenes for an agency
Agencies can also bring me in for work under their own name. I've done a lot of marketing localization for large clients, often through established agencies. That includes work for pharmaceutical companies and for ice cream and clothing brands.
If you work at an agency, we agree on how my contribution fits your process. Who gives feedback? Which terms are fixed? And how much room is there to adapt the message rather than mirror it?
You can make a first inquiry without naming the end client. Before we start, we agree on what information is needed and how we handle confidential material.
Clear about the work up front
We discuss the material, the languages, the audience and the timing. We also decide how much room there is to depart from the source text and who reviews the final version.
Then we agree on the scope and the fee. That can be a fixed-price project or a set number of hours. If more is needed, we talk about it first.
If new material keeps coming in, it can also be ongoing support. For a large web hosting company, I localized marketing copy on an ongoing basis for years.
Tell me where your message has to land
Email me what the material is, which language you're working from and into, which market it's for and when you need it. A short description is enough to start.
Dominique@framvekst.noYou'll hear back within three business days.
See my contact details