Performance marketing
Advertising into a market you do not know yet
A campaign can produce plenty of activity without making it clear whether your business is any better off. That gets harder when the market is not your own: you cannot hear whether the ad sounds right. I help you with Google Ads, Meta Ads and TikTok Ads, and with the decisions behind them. What are we trying to achieve, and what will we judge it on?
You will hear back within three business days.
Dominique@framvekst.noA translated ad is not a local ad
A correctly translated ad can still feel like it was written for somebody else. Wording that sounds confident in one market can read as pushy in another, and a price argument that works in the Netherlands does not always carry in Norway.
In my own work I see Dutch buyers compare prices closely, with plenty of alternatives to switch to. In Norway I see more caution online, and trust that has to be earned before the offer is even considered. Whether that applies to your product and audience is something we look at together.
So when I write or review ads for a market that is not yours, I am not only checking the language. I am asking what this reader needs in order to act.
First, knowing what we are looking at
If sales or inquiries are only partly visible, we need to know that before we draw conclusions. Otherwise you risk writing off a good campaign, or putting more budget behind something that contributes very little.
So we look at what information exists, what is missing, and what that means for our choices. If the measurement needs work, we agree what has to happen and who does it.
A cheap inquiry still has to be worth something
For an online store we want to know what the campaigns contribute to sales. For a business looking for inquiries, it also matters whether those inquiries fit what you offer. So alongside the campaign numbers I want to hear what is happening in your business.
If you are getting a lot of inquiries you can do little with, that is a reason for me to look further. Who are we reaching? What does the ad promise? And does the page they land on match that promise?
Choosing channels, building campaigns, adjusting
I help set up and manage campaigns in Google Ads, Meta Ads and TikTok Ads. We choose the channels that suit your goal and budget. What you have already tried is part of that consideration.
Your advertising is connected to your website, your offer and your SEO, so I also look at what happens after the click. For copy, imagery and any design help, we agree up front who supplies or makes what.
Being able to explain why we continue
New campaigns and changes get a reason: what are we trying to achieve, and what do we want to learn? Then we discuss what the results show and where uncertainty remains.
A short upswing is interesting. I also want to know whether we can build on it. That is how we decide together when to adjust, when to give an approach more room, and when to stop.
Clear about budget and work up front
The money for your advertising is separate from my fee. Up front we agree which campaigns I take on, what budget is available, and how we discuss the work and the progress.
You can bring me in for a project, an agreed number of hours, or ongoing support. With ongoing support you can stop at any time and pay only for the hours I have already worked.
See the profile (opens in a new tab)Google Partner status relates to Google Ads. Google does not verify or endorse my SEO services.
See my Google Partner profile (opens in a new tab)Tell me where your campaigns stand
Email me what you offer, which channels you use and what you are running into. If you are already advertising, it helps to mention your advertising budget separately. You do not need to dig out reports before getting in touch.
Dominique@framvekst.noYou will hear back within three business days.
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