Performance marketingI want to know what your ads are actually bringing in
A campaign can create plenty of activity without making it clear whether your business is any better off. I set up campaigns in Google Ads, Meta Ads or TikTok Ads, in your own market or a new one, and help you with the decisions behind them. What are we trying to achieve? And what will we judge the results on?
You'll hear back within three business days.
Dominique@framvekst.noFirst, knowing what we're looking at
If sales or inquiries are only partly visible, we need to know that before we draw conclusions. Otherwise you risk writing off a good campaign, or putting more budget behind something that contributes very little.
So I start by looking at what data there is, what's missing and what that means for our decisions. If the measurement needs work, we agree on what has to happen and who does it.
A cheap inquiry still has to be worth something
What an inquiry costs doesn't mean much if you can't do anything with it. For an online store, we look at what the campaigns add to sales. If you're after inquiries, it also matters whether they fit what you offer. So alongside the campaign numbers, I want to hear what happens to those inquiries in your business.
If you're getting a lot of inquiries you can't do much with, that's a reason for me to look further. Who are we reaching? What does the ad promise? And does the page they land on match that promise?
Choosing channels, building campaigns, adjusting
First we choose the channels that fit your goal and budget, taking into account what you've already tried. Then I set up the campaigns and adjust them based on what they bring in.
Your ads are tied to your website, your offer and your SEO, so I also look at what happens after the click. For copy, visuals and design, we agree up front on who takes care of what.
A translated ad isn't a local ad
A correctly translated ad can still feel like it was written for someone else. Wording that sounds confident in one market can read as pushy in another, and a price argument that works in the Netherlands doesn't always work in Norway.
In my own work I often see Dutch buyers compare prices closely, with plenty of alternatives to choose from. With Norwegian buyers I notice that trust needs extra attention, especially online, even when the product is good. Whether that applies to your product and audience is something we look at together.
So when I write or review ads for a market that isn't yours, I'm not only checking the language. I'm asking what this reader needs before they'll act. I can do that in Dutch, English and Norwegian, the same languages I localize marketing in.
Being able to explain why we keep going
New campaigns and changes get a reason: what are we trying to achieve, and what do we want to learn? Then we discuss what the results show and where uncertainty remains.
A short upswing is interesting. I also want to know whether we can build on it. That's how we decide together when to adjust, when to give an approach more room and when to stop.
What can you still measure reliably with consent requirements and AI traffic in the mix? I've written that up in the visibility basics.
Clear about budget and work up front
Your ad budget is separate from my fee. Up front we agree on which campaigns I take on, what budget is available and how we'll discuss the work and the progress.
You can bring me in for a fixed-price project, a set number of hours or ongoing support. You can stop ongoing support at any time and pay only for the hours I've already worked.
See the profile (opens in a new tab)Google Partner status means Google has confirmed that I meet its requirements for Google Ads: certified expertise, well-managed accounts and clients whose campaigns I run on an ongoing basis. My SEO services are separate: Google doesn't verify or endorse them.
See my Google Partner profile (opens in a new tab)Tell me where your campaigns stand
Email me what you offer, which channels you use and what you're running into. If you're already advertising, mention your ad budget too. No need to dig out reports yet.
Dominique@framvekst.noYou'll hear back within three business days.
See my contact details